More investors are using robo-advisors to get investment advice. Relative to doing it yourself, the robo-advisor may be an improvement. Is this better than a financial advisor is a different question and remains to be answered. We know that the robo-advisor is cheaper, so the investor is receiving net savings versus the standard fees that are usually charged.
Do you get more sophisticated advice? A recent study shows that the advice given is rather simple and focuses on only a few factors - what is your horizon, goal, and loss reaction are the top three. These simple rules are driven a lot of client money and will tie the movement of savings to a limited set of variables. See "What drives robo-advice?"
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