"If you don't have a competitve advantage, don't compete."
"If you dont' know where you are, a map won't help."
Don't find customers for your products, find products for your customers.
-Seth Godin
Being customer driven is about building a deep awareness of how the customer uses your product
-Ranjay Gulati
Research is formalized curiosity. It is poking and proding with purpose.
-Zora Hurston
People are unlikely to know that they need a product which does not exist.
-John Jones
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