“Simple models and a lot of data trump more elaborate models based on less data....
We don't have better algorithms; we just have more data.” Peter Norvig.
There are various types of edges that will generate extra return. One of the most important in the gathering and using of information that others don't have or do not use efficiently. Of course, there is public information that many investors have, but there is value-added through: 1. transforming the data, 2. mixing the data with other data. 3. getting the data and processing faster. Data can be delivered systematically which requires the systematic processing of the data. There is a desire for using more sophisticate techniques with analyzing data yet keeping it simple may be preferred. It is easier to tell the narrative, and it is easy to see where something may be going wrong.