OODA revised - Still an effective core approach to decision-making

Idea generation can be structured into a repeatable process. A process allows for more creativity because there is a formal way of focusing on idea content. Creativity with investment ideas is foremost about observing and seeing what others do not but seeing is just one component of successful idea generation which is why using a framework like the OODA is useful. 

Observing is only the start of the idea generation process. Any observation must be placed in context which is a form of orientation. However, while observing and orienting is critical, there has to be a decision on what to do, and then idea execution. Many investors are good market observers, but money is only made when a decision is made, and the decision is executed. 

For macro investing, analysis should be made on both a top-down and bottom-up basis with added focus on determining what is unique based on investor experience. Idea generation can be structured as a form of OODA or recognition primed decision-making.