"If you're not thinking about risk, then you're not thinking." William Sharpe
"Portfolio management is risk management" is a mantra that I follow. Risk cannot be separated from return. If I can lower my risk, I can increase the Sharpe ratio without focusing on finding a better-returning asset. Of course, lowering risk will impact return. There is a cost to risk management. The secret is trying to manage the risk at a low cost. The critical component is portfolio construction because diversification is the only free lunch in finance.
A pet peeve of mine is that managers often discuss the return generation process before jumping to the risk management discussion. I understand that it is easier to separate the two, yet the link between return and risk is critical.
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