Factor investing is not as easy as some may state. Factor returns are variable, do not show consistent Sharpe ratios, and are subject to drawdowns. They are driven by different rationales and different trading groups. Factors will also behave differently across the business cycle and different economic environments.
While there have been hundreds of studies of factors, it still seems to be the case that there are a set of core factors that show persistence; nevertheless, these factors can still fall in and out of favor based in the changing market environment. Investing in factors is risky as seen by the wide variation in Sharpe ratios across asset classes and through time. Drawdowns for even factors that show strong persistence can be very deep (beyond 20%). Factor investing provides diversification benefits, yet factor returns will be lower when there is an overall market decline.
See "Fact, Fiction, and Factor Investing".
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