There has been a changing focus of industrial organization and the theory of the firm over my career that also may tell us something about the hedge fund industry. The hedge fund and money management industries have evolved with changes in the demand for their product and through competitive threats from other firms.
The study of industrial organization has evolved, and that evolution will help provide a framework for explaining hedge funds. I will start with my undergraduate course in industrial organization that used the textbook by Frederic Scherer. This was the dominant thinking on the topic and used the SCP framework for the empirical analysis on industries. Scherer was a discipline of Schumpeter and focused on competition, change, and innovation.
The SCP framework, which was foundational for most business schools, looked at Structure-Conduct-Performance as the three drivers for understanding a firm and industry. The market structure, the number of firms and barriers to entry will determine the conduct of the firm based such as pricing and products which then lead to performance as measured by profitability. The Harvard Business School advanced Scherer to new generations through the five forces of Porter as the dominant view for thinking about firm, industry, and strategy.
The SCP framework focused on the external behavior of the firm, but there was a growing interest in the internal structure of the firm that was explored through the work of Oliver Wiliamson, Ronald Coase, and Alan Alchian. There was a focus on how firms are structured based on minimizing transactions costs and information flows. The transaction cost view looked at market versus hierarchical structures to solve transaction costs problem. Along with the contracting of the firm, Jensen and Meckling applied the idea of the corporation as a set of contracts. The contracting view solved problems of asymmetric information and moral hazard. There was an explosion of research on principal-agent problems. While this work on the internal structure of the firm solved problems with how firms and contracts were formed, there was another school or direction of thinking about how firms interacted in a competitive environment.
The work of Meyer, Milgrom and Roberts (MMR) applied a game-theoretic approach to the competition across firms and strategic behavior. This approach focused on information and incentives issues between firms. The work on information asymmetries helped explain strategic decisions. Like the work in finance to explain incentives for shareholders and managers, MMR applied this asymmetric information thinking for explaining the actions of firms. Firms will make strategic decisions to influence the behavior of their competitors. There also was work focused on competitive threats and whether industries were contestable as a means of determining whether there was a monopoly.
The work on information, game theory, and contracting was linked to the more classic work in industrial organization through Jean Tirole who developed a more comprehensive framework for industrial organization to explain oligopolies, monopolies, monopsonies, and competition. This unified framework also provided a framework for price discrimination, the vertical integration of the firm, and tackled the reason for government intervention and regulation.
So, what does this have to do with hedge funds? The hedge fund industry is not special. It is subject to the same issues and problems of any other industry. Firms attempt to solve information and transaction costs problem to increase profitability or provide alpha for clients. Hedge funds compete for funds, so they have to focus on strategic decisions to improve their position relative to other firms. The hedge fund industry may have started out as a group of artisans, skilled managers, but are now vertically integrated and structured to gain an information edge and will become more horizontally integrated to improve their diversification and stabilize cash flows. We can learn from other industries to explain hedge fund and money manager behavior.