Of course, we know how we price assets. You discount future cash flows. Every business school student, every MBA, every Wall Street analyst knows this. End of story, yet a new paper which is refreshing direct in it writing says that this is not the case. See "EXPECTED EPS × TRAILING P/E".
Let's start with their abstract:
"We study a sample of 513 reports and find that most analysts use a trailing P/E (price-to-earnings) ratio not a discount rate. Instead of computing the present value of a company’s future earnings, they ask: “How would a firm with similar earnings have been priced last year?” Even if other investors do things differently, it does not make sense to put discount rates at the center of every asset-pricing model if market participants do not always use one."
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