Micro information drives investment decisions

These are my favorite haunts, because this is home, where the subtle matters, and the spectacular distracts.

Bernd Heinrich from A Year in the Maine Woods

Somehow this quote from the end of his book stirred me to believe that this is the pace where a great analyst and investors wants to be. The analysts who are able to see and focus on the subtle and move away from the headlines will be the ones who will be most successful. The footnotes in financials are what matters. The quotes from competitors are critical. The breakdown or bottom-up work on supply and demand will make all the difference in the world. Talking about macro risks and what was in the news or what the talking heads had to say on a topic will not win the day. 

The micro data should be the home of the investment analyst.