Sunday, May 17, 2026

Unsustained sales growth and AI

 


We are seeing very strong expectations for AI sales growth. There is no question that new technology will see stronger sales growth than the average firm and that, during the initial growth period, sales may be well above average. The question is, how do you temper these sales expectations to form more realistic estimates? The power of compounding will work against you. You can, of course, rely on some form of mean reversion, yet this can be guesswork.  

This problem was addressed in two papers by Counterpoint Global - Bayes and Base Rates: How History Can Guide Our Assessment of the Future and Bayes and Base Rates 2.0  I like this work because it takes the emotion out of the sales forecasts associated with AI and focuses on what we know across decades of data, within different industries, and with major changes in technology. We can form base rates using priors and then derive normal forecasts. The conclusion is that the sales forecasts are just too large, even if we isolate new technology, focus on specific industries, and account for the very best historical events. 

This does not mean investors should short these companies. It is unclear when reality will be realized, but arriving late is problematic, shorting can be a fool's game, but buying on these aggressive growth forecasts will be disappointing.  

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