The Fama-French factors have been used extensively to describe any set of returns; however, further work is needed to explain the economic drivers behind these factors. The paper "Understanding Asset Pricing Factors" takes a novel approach to analyzing the connection between economic events and factor moves. The authors analyze days with significant factor returns and then classify them by linking them to new articles the following day. Macroeconomic news, monetary policy, and corporate earnings reports are the main drivers of returns for factors, as should be expected.
The Fama-French factors include four major factors beyond market risk: SMB (small minus big size effect), HML (high minus low value effect), RMW (robust minus weak profitability effect), and CMA (conservative minus aggressive investment effect). It is found that HML value premium is related to the macro factor. CMA is related to the commodity factor. SMB is correlated with the exchange rate factor and the unknown factor. RMW is related to shocks in individual companies. The authors use AI and human coders to classify news events that were tied to the FF risk factors.
The categorization shows that humans and AI do a similar job and there is a clear distinction between the events that drive factor returns. Unsurprisingly, macro is the dominant driver of large moves. This resurrects the issue that even equity investors who may focus on factors RV should follow what is happening in the macroeconomy.